# Adsmanager

### 1. Overview of Ads Manager

#### What is Ads Manager?

The **Ads Manager** in [BooleanMaths](https://app.booleanmaths.com) is your unified control panel for monitoring and managing ad campaigns across platforms. It brings together data from **Google Ads** and **Facebook Ads**, giving you a single, powerful dashboard to track performance, behavior, and conversions.

> ✅ **Prerequisite**: You must connect your ad accounts before using Ads Manager.

#### Key Features

* **Unified Dashboard**: View and manage all ad campaigns—regardless of platform—from one place.
* **Real-Time Data**: Seamless integration with **Boolean Maths Pulse** to track live user behavior and conversions.
* **Deep Insights**: Go beyond platform metrics with Pulse-enhanced data like Add-to-Cart, Wishlist, and Chat Initiated.
* **Smart Filtering**: Easily filter and sort campaigns based on metrics, platforms, and statuses.
* **Custom View**: Tailor your dashboard by hiding columns and setting your preferred date range.

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### 2. Navigating the Ads Manager

{% hint style="warning" %}
Before You Start

Make sure you’ve connected at least one ad account via the Connect Account page. Only then will your campaigns appear here.
{% endhint %}

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#### Step 1: Viewing Campaigns

Once accounts are connected, your Ads Manager will display all campaigns from Facebook and Google in a unified table view.

<details>

<summary><strong>Campaign Table Includes:</strong></summary>

* **Campaign Names** with links to platform-level analytics

- **Key Ad Metrics** like CPM, CPC, CTR, and Conversions
- Pulse Metrics
  * Purchases
  * Views
  * Add-to-Cart / Remove-from-Cart
  * Wishlist actions
  * Checkout Started/Finished
  * Signups / Logins
  * Coupon use



</details>

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#### Step 2: Filtering and Sorting

Use built-in tools to refine what you see:

* **By Platform** – Google or Facebook
* **By Status** – Active or Inactive
* **By Metric** – Filter by highest CPC, most conversions, etc.
* **Date Range** – Customize reporting window to your specific analysis needs
* **Hide Columns** – Focus only on what matters to you



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#### Step 3: Understanding Pulse Metrics

In addition to platform-provided metrics, **Boolean Maths Pulse** offers powerful insights by tracking actual user behavior on your website in real time.

**Pulse Tracks:**

* Product interactions (add/remove cart, wishlist)
* Customer journey steps (checkout, signups)
* Engagement triggers (likes, shares, chats)

> 💡 Want to learn more about Pulse?&#x20;
>
> Visit the Pulse Documentation for [custompixels](install-pulse-website) or [shopify pulse](install-pulse-shopify) for a deep dive into how it works and how it boosts your ad performance visibility.&#x20;

