BooleanMaths
  • Welcome to BooleanDocs
  • Getting Started
    • Create an Account
    • Create and Manage Brands
    • Install Pulse on your Shopify Store
    • Install Pulse using Custom Pixel Code
    • Connecting Ad Accounts
      • Integrate with Meta Ads
      • Integrate with Google Ads
    • bfast.ai - Link Builder
    • Add UTM Tags to Links in Google Ads
    • Add booleanmaths Domain in Meta Events Manager
    • Adsmanager
  • Release Notes
    • Welcome
    • March 24 – April 6, 2025
    • April 7 – April 20, 2025
    • April 21 – May 4, 2025
    • May 5 – May 18, 2025
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  1. Release Notes

March 24 – April 6, 2025

Release Notes: March 24 – April 6, 2025

Here’s what’s new in BooleanMaths over the past two weeks:

1. Conversion APIs Now Live for Meta & Google Ads

We’ve launched automated conversion syncing for both Meta and Google Ads using their respective Conversion APIs. BooleanMaths now sends conversion events automatically, improving ad performance and attribution accuracy.

2. Shopify Webhooks for Third-Party Checkouts

We now track Shopflo, Shiprocket, and other third-party checkout platforms using Shopify Webhooks. This helps us capture events from alternate checkout flows that were previously missed.

Where to find it: Orders Table

3. Accurate User Journeys with smarter Merge Algo

Our new Merge Algorithm stitches together Shopify and third-party checkout data to build complete user journeys, even across disjointed checkout flows. This helps you get a more complete picture of your customers’ paths from first click to final purchase.

PreviousWelcomeNextApril 7 – April 20, 2025

Last updated 16 days ago