Release #01 - No Code CAPI & Shopify Webhook for 3rd Party Checkouts

Release Notes: March 24 – April 6, 2025

Here’s what’s new in BooleanMaths over the past two weeks:

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1. Conversion APIs Now Live for Meta & Google Ads

We’ve launched automated conversion syncing for both Meta and Google Ads using their respective Conversion APIs. BooleanMaths now sends conversion events automatically, improving ad performance and attribution accuracy.

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2. Shopify Webhooks for Third-Party Checkouts

We now track Shopflo, Shiprocket, and other third-party checkout platforms using Shopify Webhooks. This helps us capture events from alternate checkout flows that were previously missed.

Where to find it: Orders Table

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3. Accurate User Journeys with smarter Merge Algo

Our new Merge Algorithm stitches together Shopify and third-party checkout data to build complete user journeys, even across disjointed checkout flows. This helps you get a more complete picture of your customers’ paths from first click to final purchase.