Release #02 - New Orders Table & Attribution Dashboards + CAPI Enhancements

Release Notes: April 7 – April 20, 2025

Here’s what’s new in BooleanMaths over the past two weeks:

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1. Orders Table is Now Live

Track every purchase, cancelled order, and revenue detail from your Shopify store in one place.

Where to find it: Pulse → Orders

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2. Attribution Dashboards are Here

Explore how your marketing channels contribute to conversions using intuitive attribution visualizations. Check analytics from attribution models including First, Last, Linear, U, W, Time Decay, Paid First, Paid Last & Paid Linear

Where to find it: Dashboards → Attribution

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3. Ad Manager Bug Fixes

We’ve resolved a few performance and UI bugs in Ads Manager to improve stability and accuracy of campaign insights and deliver a smoother experience with more reliable metrics.

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4. Meta CAPI Enhancements

We improved server-side tracking with Meta's Conversions API for more robust, privacy-compliant event delivery. This give us better data match rates and fewer attribution losses across Meta ads.

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🌐 5. Improved Traffic Parser Logic

Updated the traffic source parsing engine to better classify organic, paid, referral, and unknown traffic. This was critical to deliver more accurate attribution and clearer source breakdowns in dashboards and reports.