April 21 – May 4, 2025

Release Notes: April 21 – May 4, 2025

Here’s what’s new in BooleanMaths over the past two weeks:

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1. Orders, Revenue & ROAS at Campaign Level

You can now view Orders, Revenue, and ROAS broken down by each ad campaign. This should help you analyze campaign performance with real business metrics, not just clicks and spend.

Where to find it: Ads Manager

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2. Attribution Model Filters (Last, First & Linear Click)

Added support for switching between Last-Click, First-Click, and Linear Attribution models to evaluate performance from different perspectives. This should give marketers deeper insight into which campaigns are truly driving conversions.

Where to find it: Ads Manager → Model Filter (top-right)

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3. Total Campaign Summary

A quick summary of total spend, orders, revenue, and ROAS across all campaigns.

Where to find it: Ads Manager → First Row in the Table

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4. Cancelled Orders Now Tracked

We’ve implemented additional Shopify Webhooks to start tracking cancelled orders within the Orders Table.

Where to find it: Orders