Release #04 - CAPI Enhancements, Returned Orders tracked & more

Release Notes: May 5 – May 18, 2025

Here’s what’s new in BooleanMaths over the past two weeks:

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1. Meta CAPI – Now Faster & Smarter

We’ve switched from event-driven to batch-based syncing for Meta’s Conversions API. This improves reliability, ensures smoother transmission of event data, reduces dropped events, optimizes delivery, and scales better for high-traffic stores.

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2. Enhanced CAPI with Device & Browser Details

We’ve expanded the payload sent to Meta with additional parameters like device type and browser info, improving match rates.

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3. Faster Load Times Across the Platform

We’ve optimized key backend data queries, making dashboards and analytics pages significantly quicker to load.

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4. Shopify Returns Now Tracked

We’ve implemented additional Shopify Webhooks to start capturing returned orders alongside completed and cancelled ones.

Where to find it: Orders Table

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5. Users Table Fixes

We’ve resolved a few bugs affecting data sorting in the Users Table.