May 5 – May 18, 2025

Release Notes: May 5 – May 18, 2025

Here’s what’s new in BooleanMaths over the past two weeks:


1. Meta CAPI – Now Faster & Smarter

We’ve switched from event-driven to batch-based syncing for Meta’s Conversions API. This improves reliability, ensures smoother transmission of event data, reduces dropped events, optimizes delivery, and scales better for high-traffic stores.


2. Enhanced CAPI with Device & Browser Details

We’ve expanded the payload sent to Meta with additional parameters like device type and browser info, improving match rates.


3. Faster Load Times Across the Platform

We’ve optimized key backend data queries, making dashboards and analytics pages significantly quicker to load.


4. Shopify Returns Now Tracked

We’ve implemented additional Shopify Webhooks to start capturing returned orders alongside completed and cancelled ones.

Where to find it: Orders Table


5. Users Table Fixes

We’ve resolved a few bugs affecting data sorting in the Users Table.

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