May 19 – June 8, 2025

Release Notes: May 19 – June 1, 2025

Here’s what’s new in BooleanMaths over the past three weeks:

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1. Self-Serve Meta CAPI Setup

We’ve moved the Meta Conversion API setup from a backend-only integration to a fully self-serve frontend flow. Brands can now activate and manage their Meta CAPI connection instantly, without waiting for support.

Where to find it: Integrations → Meta Ads

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2. Upgraded Live Event Logging Infrastructure

We have upgraded the platform to handle 25X the peak load. This upgrade enables us to support higher concurrency for real-time event tracking, enabling more accurate and scalable user session tracking. Better reliability and speed, especially during traffic spikes and high-volume campaign moments.

Where to find it: Behind the scenes — powering Pulse, Ads Manager, and Attribution models

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3. Faster Load Times Across the Platform

We’ve optimised internal queries and frontend rendering to deliver significantly faster performance across all major views. Spend less time waiting — and more time analysing and acting on your data.

Where to find it: Ads Manager, Pulse, Orders, Dashboards