Release #06 - Increased accuracy for 3rd Party Checkouts

Release Notes: June 9 – June 29, 2025

Here’s what’s new in BooleanMaths over the past three weeks, focused on making attribution, tracking, and performance even better for your marketing stack:

---

1. Smarter Conversion API Integrations

• Meta CAPI Now Includes Device & Browser Info We now send additional data like UserAgent, fbp, and external_id with Meta CAPI events. This should result in higher match rates and more accurate attribution on Meta Ads.

• Google Ads CAPI Updated We’ve upgraded to the latest version of the Google Ads Conversion API. This ensures continued reliability and compatibility with your Google campaigns.

---

2. Attribution Engine Improvements

• Better Session Stitching Across Touchpoints Enhanced logic to connect users across sessions and devices to ensure more complete user journeys and multi-touch attribution accuracy.

• Attribution Model Fixes Fixed edge-case issues in model outputs to ensure consistent and clean reporting to deliver reliable ROAS and performance insights.

---

3. Order & Checkout Tracking Enhancements

• Improved Shopify Webhook Tracking We now track orders from third-party checkouts like Shopflo and Shiprocket with greater accuracy. This will enable end-to-end visibility, even for orders processed outside native Shopify checkout.

• Returns Tracking Now Available Return events from Shopify are now logged in your Orders Table to help with more accurate revenue calculations and refund-adjusted performance reporting.

---

4. Performance Boosts Across the Platform

• Faster Dashboards & Reporting Significant improvements in speed across Ads Manager, Orders, and Attribution Dashboards.

• Improved Real-Time Tracking Stability Smoother and more reliable tracking of live visitor activity and conversions using a decoupled cache for live users.