June 9 – June 29
Release Notes: June 9 – June 29, 2025
Here’s what’s new in BooleanMaths over the past three weeks, focused on making attribution, tracking, and performance even better for your marketing stack:
1. Smarter Conversion API Integrations
Meta CAPI Now Includes Device & Browser Info We now send additional data like UserAgent, fbp, and external_id with Meta CAPI events. This should result in higher match rates and more accurate attribution on Meta Ads.
Google Ads CAPI Updated We’ve upgraded to the latest version of the Google Ads Conversion API. This ensures continued reliability and compatibility with your Google campaigns.
2. Attribution Engine Improvements
Better Session Stitching Across Touchpoints Enhanced logic to connect users across sessions and devices to ensure more complete user journeys and multi-touch attribution accuracy.
Attribution Model Fixes Fixed edge-case issues in model outputs to ensure consistent and clean reporting to deliver reliable ROAS and performance insights.
3. Order & Checkout Tracking Enhancements
Improved Shopify Webhook Tracking We now track orders from third-party checkouts like Shopflo and Shiprocket with greater accuracy. This will enable end-to-end visibility, even for orders processed outside native Shopify checkout.
Returns Tracking Now Available Return events from Shopify are now logged in your Orders Table to help with more accurate revenue calculations and refund-adjusted performance reporting.
4. Performance Boosts Across the Platform
Faster Dashboards & Reporting Significant improvements in speed across Ads Manager, Orders, and Attribution Dashboards.
Improved Real-Time Tracking Stability Smoother and more reliable tracking of live visitor activity and conversions using a decoupled cache for live users.
Last updated