Release #07 - Meta CAPI Improved

Release Notes: June 30 – July 13, 2025

Here’s what’s new in BooleanMaths over the past two weeks. We have deployed improvements across Orders, Meta CAPI, event tracking, and platform stability:

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1. Major Improvements to Order Logic

Orders from redirects and third-party checkouts (like Shopflo, Gokwik and Shiprocket) are now being mapped more accurately to user sessions with 86%+ mapping success, and further fallback logic has been added to improve this further.

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2. Meta CAPI Quality Improvements

• Purchase Event Score Hits 9+ Our Meta event quality score for Purchases is now consistently over 9+ which is a strong indicator of healthy server-side event tracking.

• Top-of-Funnel Events (PageVisited, ViewContent) We’ve optimised parameters like click_id, fbp, fbc, user-agent, and IP for top-funnel events. These updates are expected to boost event scores and match rates in Meta further.

• Simplified CAPI Cron & Flow Enhancements Improvements in backend scheduling and event enrichment have made the Meta CAPI flow more reliable and self-healing.

• Future-Ready: Offline CAPI Prep Beta-testing has begun for offline event uploads and Offline conversions sync. This feature will naturally evolve into a CRM sync, bringing us closer to complete omnichannel attribution.

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3. UI Enhancements & Fixes

• Integrations UI has been Updated for a cleaner experience when connecting ad accounts or configuring tracking settings.

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What’s on the horizon?

• Improvements to the Ads Manager experience

• Shopify script injection for increased data capture

• Homepage Dashboard for quick view of all Stats and Updates

• User Profile 2.0