June 30 – July 13
Release Notes: June 30 – July 13, 2025
Here’s what’s new in BooleanMaths over the past two weeks. We have deployed improvements across Orders, Meta CAPI, event tracking, and platform stability:
1. Major Improvements to Order Logic
Orders from redirects and third-party checkouts (like Shopflo, Gokwik and Shiprocket) are now being mapped more accurately to user sessions with 86%+ mapping success, and further fallback logic has been added to improve this further.
2. Meta CAPI Quality Improvements
Purchase Event Score Hits 9+ Our Meta event quality score for Purchases is now consistently over 9+ which is a strong indicator of healthy server-side event tracking.
Top-of-Funnel Events (PageVisited, ViewContent) We’ve optimised parameters like
click_id,fbp,fbc,user-agent, andIPfor top-funnel events. These updates are expected to boost event scores and match rates in Meta further.Simplified CAPI Cron & Flow Enhancements Improvements in backend scheduling and event enrichment have made the Meta CAPI flow more reliable and self-healing.
Future-Ready: Offline CAPI Prep Beta-testing has begun for offline event uploads and Offline conversions sync. This feature will naturally evolve into a CRM sync, bringing us closer to complete omnichannel attribution.
3. UI Enhancements & Fixes
Integrations UI has been Updated for a cleaner experience when connecting ad accounts or configuring tracking settings.
What’s on the horizon?
Improvements to the Ads Manager experience
Shopify script injection for increased data capture
Homepage Dashboard for quick view of all Stats and Updates
User Profile 2.0
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