Release #08 - Ads Manager enhancements, Offline Events & GTM setup

Release Notes: July 14 – July 25, 2025

Over the last two weeks, we’ve focused on improving order attribution logic, Ads Manager stability, and enhanced custom event handling for more flexible tracking. Here's everything new:

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1. Platform & Attribution Enhancements

• Checkout Matching Reliability We are now at <5% error rate in checkouts-to-session matching, even with third-party checkouts like Gokwik or Shopflo.

• Fuzzy Logic Matching Implemented This was achieved by enhancing our multi layer matching algorithm using IP Address, Time-based correlation and, Checkout URLs

• Decoupling from Pixel Events & Traffic Source Both Orders and Ads Manager are now decoupled completely from our event level and traffic data, increasing reliability and performance.

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2. Ads Manager Improvements

• Added Results Reported by Meta We have added a comparison between results calculated with attribution Models vs with Meta’s reported conversions.

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3. Create & Upload Events

Support for custom event creation and uploads is now live. This is ideal for tracking user behaviour beyond the standard E-commerce flows.

4. Deploy via GTM

New Users can now deploy the BooleanMaths Pixel via Google Tag Manager as well

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What’s on the horizon?

By popular demand, we are now in the final stages of our development on a WooCommerce plugin