# Release #08 - Ads Manager enhancements, Offline Events & GTM setup

Over the last two weeks, we’ve focused on improving order attribution logic, Ads Manager stability, and enhanced custom event handling for more flexible tracking. Here's everything new:

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#### **1. Platform & Attribution Enhancements**

* **Checkout Matching Reliability**\
  We are now at <5% error rate in checkouts-to-session matching, even with third-party checkouts like Gokwik or Shopflo.
* **Fuzzy Logic Matching Implemented**\
  This was achieved by enhancing our multi layer matching algorithm using **IP Address, Time-based correlation and, Checkout URLs**
* **Decoupling from Pixel Events & Traffic Source**\
  Both Orders and Ads Manager are now decoupled completely from our **event level and traffic data**, increasing reliability and performance.

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#### **2. Ads Manager Improvements**

* **Added Results Reported by Meta**\
  We have added a comparison between results calculated with attribution Models vs with Meta’s reported conversions.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FIRq2GFIHvNbzwSYQiZXB%2FGroup%2018.png?alt=media&#x26;token=f297dbc7-c2f8-4e06-b245-eba8223243a7" alt=""><figcaption></figcaption></figure>

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#### **3. Create & Upload Events**

Support for custom event creation and uploads is now live. This is ideal for tracking user behaviour beyond the standard E-commerce flows.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FjPYS3hkhWJN9UtcNWPsM%2FCreate%20Custom%20Event.png?alt=media&#x26;token=21204154-94e6-467b-99ce-6e80a0cbad34" alt=""><figcaption></figcaption></figure>

#### **4. Deploy via GTM**

New Users can now deploy the BooleanMaths Pixel via Google Tag Manager as well

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2F0rent8CQPtOKi51Go0lk%2FPixel%20setup%20via%20GTM.png?alt=media&#x26;token=1b643ead-5220-4a3f-a8ba-9962093bec64" alt=""><figcaption></figcaption></figure>

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#### What’s on the horizon?

By popular demand, we are now in the final stages of our development on a WooCommerce plugin