# Release #10 - Product Analytics & more

These past few weeks we were focussed on making your analytics faster and more accesible, attribution smarter, and integrations more seamless.

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#### **1. Product Analytics**

You can now analyse performance at a **product and SKU level**. This includes data on **channel attribution**, **discounted revenue and return rate.** This should helps identify top-performing SKUs, optimise pricing, and evaluate marketing impact per product.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FDCe1oXBTzIkoancaWODF%2FProduct-Analytics-2.png?alt=media&#x26;token=56930835-fb2d-4fb9-a94a-171ee2444616" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FryRmyuuBvTpyEi4ZiNLY%2FProduct-Analytics-1.png?alt=media&#x26;token=bdf22dbc-7291-4664-949f-ba5510d54676" alt=""><figcaption></figcaption></figure>

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#### **2. UTM-Driven Manual Attribution**

We have introduced a manual layer of attribution on top of our Algorithmic attribution. Users can now attribute unidentified UTM parameters to campaigns, ad groups, or channels.

The combined logic of Algorithmic (96%) + Manual (4%) ensures 100% attribution for all Orders.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2Fc7kTAWwzJk88IHl6SBis%2FManual%20Attribution.png?alt=media&#x26;token=708db6d7-28b5-4892-8e7e-cf3a81dbb982" alt=""><figcaption></figcaption></figure>

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#### **3. Ads Manager Updates**

The **Ads Manager** now includes two new performance metrics - **New Customer ROAS** and **Returning Customer Share** - available across **Campaign**, **Ad Set**, and **Ad** levels. These metrics help you understand how effectively each campaign is driving first-time customers versus repeat buyers.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2Fu8GNEm48EWQkSJMFzXhR%2FNew%20Customer%20ROAS.png?alt=media&#x26;token=c314d5e4-b291-4886-811a-c0f4bf459cd9" alt=""><figcaption></figcaption></figure>

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#### **4. Export Functionality across the Platform**

You can now export your complete analytics data from BooleanMaths with a single click.

You can find these options on every chart/table in your Dashboards.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FzaVD6nbFnhqyRNlhhNC0%2FExport-Chart-data.png?alt=media&#x26;token=9ab130e5-b708-45f8-8dd4-7cb11d76ed77" alt=""><figcaption></figcaption></figure>

You can also find Export option for the data in Orders/Products features.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FsiR3c19wicOpKYbfulV2%2FExport-Report-data.png?alt=media&#x26;token=4af93942-125c-4764-bf07-9f94cf956556" alt=""><figcaption></figcaption></figure>

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#### **5. CAPI Enhancements**

We have migrated to **event-based processing** to ensure significantly faster syncs and improved **Meta EMQ scores** and **Google CAPI reliability**.

We have also added **event filters** for finer control on which events are sent via CAPI.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FDrTkTkycGPohKbcvBwPw%2FCAPI-Events%20Filter.png?alt=media&#x26;token=3d6a3251-eb20-455f-b3aa-8ebfab42788d" alt=""><figcaption></figcaption></figure>

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#### **6. Shopify App & Integrations**

We have expanded Shopify Integration coverage to include for **orders, products, collections, and inventory**. we also added a daily **sync** that matches Shopify and BooleanMaths data automatically.

We have also added **new Integrations** with Google Analytics, Klaviyo, Bitespeed, BIK & more

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FF8eeo3rqOQiRy3EgvRj0%2FIntegrations%20(1).png?alt=media&#x26;token=0c367dab-7c48-4a30-8fdb-21a1955841d5" alt=""><figcaption></figcaption></figure>

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### ⚙️ Minor Updates

⚡ **Influencer & Link Builder** were optimised with loading times reduced by 95%.

💾 **Visitor Tables** have been optimised by decoupling dependent features and introducing a **cache layer for recent visitors.**

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