> For the complete documentation index, see [llms.txt](https://booleanmaths.gitbook.io/booleandocs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://booleanmaths.gitbook.io/booleandocs/release-notes/update-251101.md).

# Release #10 - Product Analytics & more

These past few weeks we were focussed on making your analytics faster and more accesible, attribution smarter, and integrations more seamless.

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#### **1. Product Analytics**

You can now analyse performance at a **product and SKU level**. This includes data on **channel attribution**, **discounted revenue and return rate.** This should helps identify top-performing SKUs, optimise pricing, and evaluate marketing impact per product.

<figure><img src="/files/TMpzd5In9cwnHN4YCwUp" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/2a3ck0Hbh9CgHV0JLCbH" alt=""><figcaption></figcaption></figure>

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#### **2. UTM-Driven Manual Attribution**

We have introduced a manual layer of attribution on top of our Algorithmic attribution. Users can now attribute unidentified UTM parameters to campaigns, ad groups, or channels.

The combined logic of Algorithmic (96%) + Manual (4%) ensures 100% attribution for all Orders.

<figure><img src="/files/PGblh0CgDzDKbyeEfefv" alt=""><figcaption></figcaption></figure>

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#### **3. Ads Manager Updates**

The **Ads Manager** now includes two new performance metrics - **New Customer ROAS** and **Returning Customer Share** - available across **Campaign**, **Ad Set**, and **Ad** levels. These metrics help you understand how effectively each campaign is driving first-time customers versus repeat buyers.

<figure><img src="/files/fzdh35rEgEGdhKfOfbjv" alt=""><figcaption></figcaption></figure>

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#### **4. Export Functionality across the Platform**

You can now export your complete analytics data from BooleanMaths with a single click.

You can find these options on every chart/table in your Dashboards.

<figure><img src="/files/Jq8xukxZ8zSAmCCkg71i" alt=""><figcaption></figcaption></figure>

You can also find Export option for the data in Orders/Products features.

<figure><img src="/files/DsoZCoLEwiR2RjRkjEj2" alt=""><figcaption></figcaption></figure>

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#### **5. CAPI Enhancements**

We have migrated to **event-based processing** to ensure significantly faster syncs and improved **Meta EMQ scores** and **Google CAPI reliability**.

We have also added **event filters** for finer control on which events are sent via CAPI.

<figure><img src="/files/HeIxrOV9RaAyS7Jmkurk" alt=""><figcaption></figcaption></figure>

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#### **6. Shopify App & Integrations**

We have expanded Shopify Integration coverage to include for **orders, products, collections, and inventory**. we also added a daily **sync** that matches Shopify and BooleanMaths data automatically.

We have also added **new Integrations** with Google Analytics, Klaviyo, Bitespeed, BIK & more

<figure><img src="/files/vKuZQm2GN2KYnyIdHruc" alt=""><figcaption></figcaption></figure>

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### ⚙️ Minor Updates

⚡ **Influencer & Link Builder** were optimised with loading times reduced by 95%.

💾 **Visitor Tables** have been optimised by decoupling dependent features and introducing a **cache layer for recent visitors.**

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