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rectangle-adAdsmanager

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1. Overview of Ads Manager

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What is Ads Manager?

The Ads Manager in BooleanMathsarrow-up-right is your unified control panel for monitoring and managing ad campaigns across platforms. It brings together data from Google Ads and Facebook Ads, giving you a single, powerful dashboard to track performance, behavior, and conversions.

✅ Prerequisite: You must connect your ad accounts before using Ads Manager.

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Key Features

  • Unified Dashboard: View and manage all ad campaigns—regardless of platform—from one place.

  • Real-Time Data: Seamless integration with Boolean Maths Pulse to track live user behavior and conversions.

  • Deep Insights: Go beyond platform metrics with Pulse-enhanced data like Add-to-Cart, Wishlist, and Chat Initiated.

  • Smart Filtering: Easily filter and sort campaigns based on metrics, platforms, and statuses.

  • Custom View: Tailor your dashboard by hiding columns and setting your preferred date range.

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2. Navigating the Ads Manager

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Before You Start

Make sure you’ve connected at least one ad account via the Connect Account page. Only then will your campaigns appear here.

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Step 1: Viewing Campaigns

Once accounts are connected, your Ads Manager will display all campaigns from Facebook and Google in a unified table view.

chevron-rightCampaign Table Includes:hashtag

  • Campaign Names with links to platform-level analytics

  • Key Ad Metrics like CPM, CPC, CTR, and Conversions

  • Pulse Metrics

    • Purchases

    • Views

    • Add-to-Cart / Remove-from-Cart

    • Wishlist actions

    • Checkout Started/Finished

    • Signups / Logins

    • Coupon use

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Step 2: Filtering and Sorting

Use built-in tools to refine what you see:

  • By Platform – Google or Facebook

  • By Status – Active or Inactive

  • By Metric – Filter by highest CPC, most conversions, etc.

  • Date Range – Customize reporting window to your specific analysis needs

  • Hide Columns – Focus only on what matters to you

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Step 3: Understanding Pulse Metrics

In addition to platform-provided metrics, Boolean Maths Pulse offers powerful insights by tracking actual user behavior on your website in real time.

Pulse Tracks:

  • Product interactions (add/remove cart, wishlist)

  • Customer journey steps (checkout, signups)

  • Engagement triggers (likes, shares, chats)

💡 Want to learn more about Pulse?

Visit the Pulse Documentation for custompixels or shopify pulse for a deep dive into how it works and how it boosts your ad performance visibility.

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