July 14 – July 27
Release Notes: July 14 – July 25, 2025
Over the last two weeks, we’ve focused on improving order attribution logic, Ads Manager stability, and enhanced custom event handling for more flexible tracking. Here's everything new:
1. Platform & Attribution Enhancements
Checkout Matching Reliability We are now at <5% error rate in checkouts-to-session matching, even with third-party checkouts like Gokwik or Shopflo.
Fuzzy Logic Matching Implemented This was achieved by enhancing our multi layer matching algorithm using IP Address, Time-based correlation and, Checkout URLs
Decoupling from Pixel Events & Traffic Source Both Orders and Ads Manager are now decoupled completely from our event level and traffic data, increasing reliability and performance.
2. Ads Manager Improvements
Added Results Reported by Meta We have added a comparison between results calculated with attribution Models vs with Meta’s reported conversions.
3. Create & Upload Events
Support for custom event creation and uploads is now live. This is ideal for tracking user behaviour beyond the standard E-commerce flows.
4. Create & Upload Event
New Users can now deploy the BooleanMaths Pixel via Google Tag Manager as well
What’s on the horizon?
By popular demand, we are now in the final stages of our development on a WooCommerce plugin
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