Add UTM Tags to Links in Google Ads

UTM parameters help track the effectiveness of your Google Ads campaigns by capturing key details about the source, medium, and campaign. Booleanmaths provides two ways to add UTM tags to your Google Ads links:

  1. Using the Booleanmaths API – Automate UTM tagging across campaigns.

  2. Adding UTM Tags Manually in Google Ads – Set up tracking templates within Google Ads settings.

Method 1: Using the Booleanmaths Platform

Booleanmaths allows you to automate UTM tagging for Google Ads campaigns using its API. This ensures consistency and eliminates the need for manual updates.

Steps

  • Select your Brand (Project)

  • Navigate to Getting Started → Select Step 4 Setup URL Parameters on your side → Select Google

  • Click on Implement

Method 2: Adding Manually in Google Ads

If you prefer to add UTM tags directly in Google Ads, follow these steps:

Steps:

  • Log in to Google Ads → Select the relevant Campaign

  • Click on Campaign Settings → Click on Additional Settings → Click on Campaign URL options

  • Use this Tracking Template

{lpurl}?dm_cam={campaignid}&dm_grp={adgroupid}&dm_ad={creative}&dm_kw={keyword}&dm_net=adwords
  • Use this Final URL suffix

dm_src=googleads
  • Click on Save

Last updated