Release #11 - AI, UI & Shopify

Release Notes for: Nov 1 – Dec 12, 2025

Over the past few weeks, we’ve shipped a ton of major upgrades across the BooleanMaths platform. Our focus was on easier debugging, faster analysis, deeper visibility into performance, and building the foundation for our upcoming P&L and AI features.

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1. Attribution Debugger

• True Orders Visibility → Easily inspect which individual orders are contributing to True Orders calculations.

• Order ID Redirect → Jump directly from Ads Manager to the exact attributed order for faster debugging and validation.

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2. Dynamic Tables (across the Platform)

Dynamic tables are now available across Products, Ads Manager, and Orders with capability to.

• Show / hide columns.

• Drag & drop to reorder columns.

• Keyword Search across large datasets.

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3. Ads Manager Upgrades

• Performance metrics now available for Ad creatives along with attribution support.

• Frequency Metric Added to Analyze ad fatigue and exposure.

• AI powered Automated weekly summary highlighting performance trends and Top recommendations.

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4. Product Analytics

• Geo Summary at Product / SKU Level to view order distribution and performance by geography.

• Product-Level Conversion Rates to analyse high performing Products.

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5. AI & Automation

• [Beta] AI-powered recommendation engine is now live.

• [Beta] Ad-level AI signals are embedded within Ads Manager.

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6. Shopify App Enhancements

• Orders Batching for Improved processing and stability for high-volume stores.

• Automatic deduplication across Shopify Orders and Webhooks.

• User Management within Shopify → Platform Users can now be added directly from the Shopify app.

• COGS (Cost of Goods Sold) data is now synced as part of upcoming P&L reporting.

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7. Integrations

Integrated Logistics APIs starting with Shiprocket Cost APIs → Freight charges, RTO costs, and COD charges are now synced into BooleanMaths, forming the foundation for accurate profitability and P&L analysis.

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8. Coming Soon

A lot more exciting stuff is on the way.

• Revenue P&L to analyse profitability across Marketing, Logistics & Fixed Costs.

• Marketing CoPilot so Users can ask natural-language questions about ad performance

• Hybrid Attribution (Deterministic + Probabilistic) to improve recovery of attribution where deterministic signals are missing and for better stitching across browsers and devices.