# Release #11 - AI, UI & Shopify

Over the past few weeks, we’ve shipped a ton of major upgrades across the **BooleanMaths** platform. Our focus was on **easier debugging**, **faster analysis**, **deeper visibility into performance**, and **building the foundation** for our upcoming P\&L and AI features.

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#### 1. Attribution Debugger

* **True Orders Visibility** → Easily inspect which individual orders are contributing to *True Orders* calculations.
* **Order ID Redirect** → Jump directly from Ads Manager to the exact attributed order for faster debugging and validation.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2F0A6unhrGMRGtg0PIwor7%2FROAS%20Debugger.png?alt=media&#x26;token=785fe0a8-ce6e-4979-b112-1651e597348c" alt=""><figcaption></figcaption></figure>

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#### 2. Dynamic Tables (across the Platform)

Dynamic tables are now available across **Products, Ads Manager, and Orders with capability to**.

* Show / hide columns.
* Drag & drop to reorder columns.
* Keyword Search across large datasets.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FTW9Ct61qjkihxlzwnIGj%2FDynamic%20Tables.png?alt=media&#x26;token=47f3254f-6def-49ca-a5ce-0bedcfa099ea" alt=""><figcaption></figcaption></figure>

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#### 3. Ads Manager Upgrades

* Performance metrics now available for Ad creatives along with attribution support.
* **Frequency Metric Added to** Analyze ad fatigue and exposure.
* AI powered Automated weekly summary highlighting performance trends and T**op recommendations**.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2F3FSoJeaL1HkgM8moDRZL%2FWeekly-Ad-Summary.png?alt=media&#x26;token=ec46b7e5-8eff-4f13-bd8c-fd1c743ee477" alt=""><figcaption></figcaption></figure>

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#### 4. Product Analytics

* **Geo Summary at Product / SKU Level** to view order distribution and performance by geography.
* **Product-Level Conversion Rates** to analyse high performing Products.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2Ft0AOVgfpSuSCDHQ5CmbC%2FProducts-Conversion-Rate.png?alt=media&#x26;token=d18f5529-33c8-453f-a49e-cac7ca466be5" alt=""><figcaption></figcaption></figure>

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#### 5. AI & Automation

* **\[Beta]** AI-powered recommendation engine is now live.
* **\[Beta]** Ad-level AI signals are embedded within Ads Manager.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2Fy86kUabA71HwFRTQRj53%2FAI%20Recommendations.png?alt=media&#x26;token=fc706562-6c1f-430f-aec7-41010bd1c830" alt=""><figcaption></figcaption></figure>

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#### 6. Shopify App Enhancements

* **Orders Batching** for Improved processing and stability for high-volume stores.
* Automatic deduplication across **Shopify Orders and Webhooks**.
* **User Management within Shopify →** Platform Users can now be added directly from the Shopify app.
* **COGS** (Cost of Goods Sold) data is now synced as part of upcoming P\&L reporting.

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#### 7. Integrations

**Integrated** **Logistics APIs** starting with **Shiprocket** Cost APIs **→** Freight charges, RTO costs, and COD charges are now synced into BooleanMaths, forming the foundation for accurate **profitability and P\&L analysis**.

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#### 8. Coming Soon

A lot more exciting stuff is on the way.

* **Revenue P\&L** to analyse profitability across Marketing, Logistics & Fixed Costs.
* **Marketing CoPilot** so Users can **a**sk natural-language questions about ad performance
* **Hybrid Attribution (Deterministic + Probabilistic)** to improve recovery of attribution where deterministic signals are missing and for better stitching across browsers and devices.