Release #11 - AI, UI & Shopify
Release Notes for: Nov 1 – Dec 12, 2025
Over the past few weeks, we’ve shipped a ton of major upgrades across the BooleanMaths platform. Our focus was on easier debugging, faster analysis, deeper visibility into performance, and building the foundation for our upcoming P&L and AI features.
1. Attribution Debugger
True Orders Visibility → Easily inspect which individual orders are contributing to True Orders calculations.
Order ID Redirect → Jump directly from Ads Manager to the exact attributed order for faster debugging and validation.
2. Dynamic Tables (across the Platform)
Dynamic tables are now available across Products, Ads Manager, and Orders with capability to.
Show / hide columns.
Drag & drop to reorder columns.
Keyword Search across large datasets.
3. Ads Manager Upgrades
Performance metrics now available for Ad creatives along with attribution support.
Frequency Metric Added to Analyze ad fatigue and exposure.
AI powered Automated weekly summary highlighting performance trends and Top recommendations.
4. Product Analytics
Geo Summary at Product / SKU Level to view order distribution and performance by geography.
Product-Level Conversion Rates to analyse high performing Products.
5. AI & Automation
[Beta] AI-powered recommendation engine is now live.
[Beta] Ad-level AI signals are embedded within Ads Manager.
6. Shopify App Enhancements
Orders Batching for Improved processing and stability for high-volume stores.
Automatic deduplication across Shopify Orders and Webhooks.
User Management within Shopify → Platform Users can now be added directly from the Shopify app.
COGS (Cost of Goods Sold) data is now synced as part of upcoming P&L reporting.
7. Integrations
Integrated Logistics APIs starting with Shiprocket Cost APIs → Freight charges, RTO costs, and COD charges are now synced into BooleanMaths, forming the foundation for accurate profitability and P&L analysis.
8. Coming Soon
A lot more exciting stuff is on the way.
Revenue P&L to analyse profitability across Marketing, Logistics & Fixed Costs.
Marketing CoPilot so Users can ask natural-language questions about ad performance
Hybrid Attribution (Deterministic + Probabilistic) to improve recovery of attribution where deterministic signals are missing and for better stitching across browsers and devices.
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