# Connecting Ad Accounts

Here, you’ll find everything you need to securely connect your advertising accounts and manage them through our platform.

#### Why Connect Your Ad Accounts?

Connecting your ad accounts allows us to:

* Import and sync your campaign data
* Provide real-time performance insights
* Optimize ad spend across platforms
* Enable **Conversion API (CAPI)** for more accurate event tracking. 

> 🔁 We use the connected accounts to send key conversion events (like purchases, checkouts, and leads) directly to the ad platforms using their Conversion APIs — giving you better attribution and improved campaign performance, especially when browser-based tracking is limited.

#### Supported Platforms

We currently support integration with:

* [**Facebook Ads**](https://booleanmaths.gitbook.io/booleandocs/getting-started/connecting-ad-accounts/integrate-meta-ads) – Includes Facebook CAPI setup and permission handling.
* [**Google Ads**](https://booleanmaths.gitbook.io/booleandocs/getting-started/connecting-ad-accounts/integrate-google-ads) – Full setup for account linking and event tracking.

#### What You’ll Learn 

Each guide includes:

* Step-by-step connection instructions
* Required permissions
* Details on how your data is used
* How we implement Conversion API with your connected account
* Troubleshooting tips and FAQs