Aug 4 – Sep 14
Release Notes: Aug 4 – Sep 14, 2025
Over the last month, we’ve focused on improving order attribution logic, Ads Manager stability, enhanced the Analytics Package and improved the Onboarding flow.
1. Ads UTM Audit
BooleanMaths automatically audits the UTM parameters on your ads.
What it does: Detects incorrect or missing UTMs in Ad Campaigns.
How it helps: Flags issues and suggests fixes instantly, ensuring your campaigns are always tracked correctly.
Where to find it: Getting Started → UTM Audit
2. Analytics for Number of Ads Seen Before Conversion
Ever wondered how many ads a customer sees before they convert?
What it does: Tracks the number of ad impressions a user is exposed to before completing a purchase.
How it helps: Helps you measure Ad fatigue and optimise ad frequency.
Where to find it: Dashboards → Orders → Ads Views
3. Time Taken Before Conversion
What it does: Measures the average time between a user’s first touchpoint and their final conversion.
How it helps: Understand your conversion lag and optimise retargeting windows accordingly.
Where to find it: Dashboards → Orders → Conversion Time
4. User Touchpoints Before Conversion
What it does: Condenses each user’s journey into the channels they touched (Meta, Google, Influencer, etc.) before conversion.
How it helps: Gives you a clear, channel-level view of multi-touch journeys without overwhelming detail.
Where to find it: Dashboards → Orders → User Touchpoints
5. Any Touch Attribution Model in Ads Manager
What it does: Adds a new attribution model where a conversion is credited to any ad touched by the user.
How it helps: Complements standard models (First, Last, Linear) by showing the broad contribution of ads in driving conversions.
Where to find it: Ads Manager → Attribution Model Dropdown
6. True ROAS & Orders vs Ad Platform ROAS & Orders
What it does: Displays BooleanMaths-tracked ROAS and orders side-by-side with Meta/Google’s reported ROAS and orders.
How it helps: Highlights discrepancies, giving you the true picture of ad profitability.
Where to find it: Ads Manager → Performance Comparison
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