> For the complete documentation index, see [llms.txt](https://booleanmaths.gitbook.io/booleandocs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://booleanmaths.gitbook.io/booleandocs/release-notes/update-260316.md).

# Release #13 - Ads Agent, CXO Dashboard, Geo Segments, Post Purchase Survey

Release Notes for: Jan 23, 2026 – Mar 16, 2026

In **Q1 2026**, we rapidly scaled our **Analytics & Attribution capabilities**. Our focus was on making **profitability an integral part of the platform**, while giving marketing teams **more impactful and actionable data**.

### New Features

#### 1. Post Purchase Survey

We have added a **Post Purchase Survey module** to capture **customer self-reported attribution signals** on the Thank-you page.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FUrEGwwmKwKLLiUDY23MO%2Fimage%20552.png?alt=media&amp;token=7afc8c96-de1b-4964-80e4-f57bc5a789cf" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FmQRSCyhDyCt0sektOCY6%2FGroup%2049.png?alt=media&amp;token=4e7fc3d0-4674-49fb-badf-6e8c9382b833" alt=""><figcaption></figcaption></figure>

#### 2. CXO Dashboard

We have launched a **Home Dashboard for CXOs** to customise a **personal dashboard** with key metrics across **Ads, Attribution, Orders, and Profitability**.

This dashboard enables **comparisons across two time periods** and allows users to **show/hide and drag/drop metrics**, choosing from **50+ available metrics**.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FhW47mS45kBhhjYACCkzH%2Fimage%20546%20(1).png?alt=media&amp;token=aa6b893d-94ba-4579-a110-02c549bf2843" alt=""><figcaption></figcaption></figure>

#### 3. Geography Analysis

Based on client requests, we have deployed **Geo-level Analytics** that analyses performance by **country, state, city, and pincode**, and enables quick-compare.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2F7mj1VbVUzoaNbUkO8GZ4%2Fimage%20545%20(1).png?alt=media&amp;token=74b0cc3d-c1cf-4920-ac3d-63816bad5b2b" alt=""><figcaption></figcaption></figure>

#### 4. Ad Fatigue Agent

We have launched an **Ads Fatigue Monitoring Agent** that scans **20+ signals** to highlight ads showing **Early, Moderate, or Severe fatigue**, along with recommendations.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FklVe34JLhPkhTdckqc38%2FGroup%2051.png?alt=media&amp;token=600a424f-6821-49b7-8248-b9fc4e64b530" alt=""><figcaption></figcaption></figure>

#### 5. Shopify App & Integrations

* New data integrations with shipping providers **Clickpost** and **WareIQ**
* **Shopify Hydrogen** now supported on BooleanMaths
* Added capability to **read historical orders** to improve **New vs Returning accuracy, cohort retention, and data modelling**

### Major Updates

#### 1. Navigation

A downside of adding new features was that the **navigation was becoming cluttered**. We have deployed a **new and improved sidebar**, with a clear **feature hierarchy and quick search capability**.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2FHtUC8qKQyYPK6U9df8rN%2Fimage.png?alt=media&amp;token=11b6b5d9-63b7-4b4e-8a7a-b5a478dc4ab8" alt=""><figcaption></figcaption></figure>

#### 2. **Channel Attribution Improvements**

* Added **download functionality** for both **order-level and summary-level data**.
* Also introduced **NC ROAS, NC-CPA, and additional New Customer metrics**.

#### 3. **Profitability Analytics (P\&L)**

We have added **CM1, CM2, and POAS metrics** across Channels, Campaigns, Ad Sets, and Ads, making **profitability measurement a default mode in BooleanMaths**.

<figure><img src="https://2196849506-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIyFGOYaxAleNUdfWmHtS%2Fuploads%2F8KKALsq59D9jUn8UrSRQ%2Fimage%20543.png?alt=media&amp;token=b861ce24-d416-40ec-bda5-dd84a1efeef1" alt=""><figcaption></figcaption></figure>

#### 🔮 What’s Next

* Integrating profitability analysis across Product analytics
* Enhancing Product Analytics with collection-level summaries and comparative trend analysis.
* **Proprietary Boolean Attribution**, blending **click data with customer survey responses**, enabling brands to move from **heuristic to factual attribution**
* **Audiences** to power better targeting on ad platforms
* **AI-driven insights** layered on top of channel performance
* A **Marketing Copilot**, allowing users to ask **natural-language questions about ad performance**