> For the complete documentation index, see [llms.txt](https://booleanmaths.gitbook.io/booleandocs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://booleanmaths.gitbook.io/booleandocs/release-notes/update-260316.md).

# Release #13 - Ads Agent, CXO Dashboard, Geo Segments, Post Purchase Survey

In **Q1 2026**, we rapidly scaled our **Analytics & Attribution capabilities**. Our focus was on making **profitability an integral part of the platform**, while giving marketing teams **more impactful and actionable data**.

### New Features

#### 1. Post Purchase Survey

We have added a **Post Purchase Survey module** to capture **customer self-reported attribution signals** on the Thank-you page.

<figure><img src="/files/LkiFgkJzU0UUp9KsTxJt" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/ROpBKwnovwNwQjoY8jpn" alt=""><figcaption></figcaption></figure>

#### 2. CXO Dashboard

We have launched a **Home Dashboard for CXOs** to customise a **personal dashboard** with key metrics across **Ads, Attribution, Orders, and Profitability**.

This dashboard enables **comparisons across two time periods** and allows users to **show/hide and drag/drop metrics**, choosing from **50+ available metrics**.

<figure><img src="/files/jIAsZETMXWlPBqPz8UWS" alt=""><figcaption></figcaption></figure>

#### 3. Geography Analysis

Based on client requests, we have deployed **Geo-level Analytics** that analyses performance by **country, state, city, and pincode**, and enables quick-compare.

<figure><img src="/files/itBcjCUDZwQXcqAHGDZs" alt=""><figcaption></figcaption></figure>

#### 4. Ad Fatigue Agent

We have launched an **Ads Fatigue Monitoring Agent** that scans **20+ signals** to highlight ads showing **Early, Moderate, or Severe fatigue**, along with recommendations.

<figure><img src="/files/UW6uyVNTqxH2HJpnteuZ" alt=""><figcaption></figcaption></figure>

#### 5. Shopify App & Integrations

* New data integrations with shipping providers **Clickpost** and **WareIQ**
* **Shopify Hydrogen** now supported on BooleanMaths
* Added capability to **read historical orders** to improve **New vs Returning accuracy, cohort retention, and data modelling**

### Major Updates

#### 1. Navigation

A downside of adding new features was that the **navigation was becoming cluttered**. We have deployed a **new and improved sidebar**, with a clear **feature hierarchy and quick search capability**.

<figure><img src="/files/aXW8zA7MOjTrVNQosETL" alt=""><figcaption></figcaption></figure>

#### 2. **Channel Attribution Improvements**

* Added **download functionality** for both **order-level and summary-level data**.
* Also introduced **NC ROAS, NC-CPA, and additional New Customer metrics**.

#### 3. **Profitability Analytics (P\&L)**

We have added **CM1, CM2, and POAS metrics** across Channels, Campaigns, Ad Sets, and Ads, making **profitability measurement a default mode in BooleanMaths**.

<figure><img src="/files/eLVc4e2l1hQ4gs1MHhCo" alt=""><figcaption></figcaption></figure>

#### 🔮 What’s Next

* Integrating profitability analysis across Product analytics
* Enhancing Product Analytics with collection-level summaries and comparative trend analysis.
* **Proprietary Boolean Attribution**, blending **click data with customer survey responses**, enabling brands to move from **heuristic to factual attribution**
* **Audiences** to power better targeting on ad platforms
* **AI-driven insights** layered on top of channel performance
* A **Marketing Copilot**, allowing users to ask **natural-language questions about ad performance**